When was the last time you created something that genuinely didn't exist before? Not an improvement. Not an optimisation. Not a remix of someone else's idea. Something truly new. Join Ben, a filmmaker and advertising creative from Germany, for a fascinating workshop that explores one of the most mysterious and powerful human abilities: creativity itself. Together, we'll ask a deceptively simple question: what does it actually mean to create something from nothing? Is true originality even possible? And if it is, why do so few of us practise it deliberately?

This is a highly interactive workshop designed to stretch your imagination in surprising ways. Through brainstorming exercises, word association games, creative prompts, unusual questions, and collaborative challenges, you'll practise generating ideas that have never existed before. Some may be brilliant. Some may be ridiculous. Some may be both. That's exactly the point. This isn't about judging ideas—it's about discovering that creativity is not a gift reserved for artists, inventors, or geniuses, but a skill that anyone can access and develop. Expect to leave with a more flexible mind, a deeper appreciation for how ideas are born, and the exhilarating experience of thinking in ways you may never have tried before.

你上一次真正创造出一个原本不存在的东西，是什么时候？不是优化，不是改进，也不是在别人创意基础上的重新组合，而是一个全新的想法。来自德国的电影制作人与广告创意人 Ben，将带来一场关于创造力的互动工作坊，一起探索人类最神秘也最有力量的能力之一：创造。活动会从一个看似简单的问题开始：创造到底意味着什么？真正的原创是否存在？如果存在，为什么大多数人很少主动训练自己的创造力？

这是一场高度互动的体验。通过头脑风暴、词语联想、创意挑战、奇怪问题和团队合作任务，你将不断练习产生从未出现过的新想法。有些想法可能很精彩，有些可能离谱到让人发笑，有些可能两者兼具——而这正是活动的意义所在。这里不会评判创意的好坏，而是帮助大家发现：创造力并不是艺术家、发明家或者天才的专属天赋，而是一项任何人都可以练习和提升的能力。