One café space. Every food and beverage brand in the city wants it. What would your team create to win it? And keep customers coming back? Join David, a business and communication coach to high-level executives, for a live business simulation where you’ll design, pitch and defend a destination café inside a flagship department store. Taking inspiration from celebrated retail and dining concepts, we’ll explore how food, atmosphere and brand identity come together to make a café worth visiting. Your challenge: turn a promising idea into a convincing business concept within real budget and brand constraints.

Working in teams, you’ll negotiate trade-offs, present your proposal to store leadership and defend your decisions under tough questioning. Then comes opening week: how does your concept stand up to the public’s verdict? Through hands-on collaboration and lively discussion, you’ll practise strategic thinking, negotiation, persuasive pitching and responding confidently when your ideas are challenged. No experience in hospitality or business is necessary—David will guide the simulation so everyone can contribute. Expect creative decisions, unexpected pressures and practical lessons in taking an idea from an exciting concept to something that actually works.

一个咖啡馆的位置。全城每个餐饮品牌都想要。你们团队会做出什么来赢下它？又怎么让顾客一直回来？跟着 David 来参加一场现场商业模拟吧。他是给高层管理者做商业和沟通教练的。这次你要在一家旗舰百货里设计、路演，还要为你的“目的地咖啡馆”概念辩护。我们会从一些很出名的零售和餐饮概念里找灵感，看看食物、氛围和品牌身份是怎么凑到一起，让一家咖啡馆值得专门跑一趟。你的挑战是：在真实的预算和品牌限制下，把一个看起来有戏的想法，变成一个能说服人的商业概念。

分组之后，你们要谈取舍，把方案讲给商场管理层听，还要在刁钻的提问下为自己的决定辩护。然后就到了开业周：你的概念扛不扛得住公众的评判？通过实战协作和热闹的讨论，你会练到战略思考、谈判、有说服力的路演，还有在想法被挑战时怎么有底气地回应。不需要任何餐饮或商业经验——David 会带着大家走完整个模拟，让每个人都能参与。会有创意决策、意外的压力，还有一些很实用的课，教你怎么把一个让人兴奋的点子，变成真正能跑起来的东西。