Every firm wants to make it big in China. Can foreign companies make it here? How easy it is to successfully appeal to the Chinese market? Why and how is it so different from other markets? Is it enough to translate a name and add a little bit of China Red?Let's take real examples and explore some success and failure stories of foreign brands in their China journey. Let's examine what it takes to make it in this highly competitive and utterly unique market. Bring your questions, your opinions and your ideas. _x000D_ This will be an eye-opening discussion into the trials and tribulations of foreign companies trying to make it in the world's most attractive economy.CHINESE DESCRIPTION COMING SOON