Why do some advertisements stay in our minds for years? Let's take look at the journey of a few of the most successful advertising campaigns ever created and what made them work so well.Hilda spent 17 years in brand and communication strategy planning across Asia. She's a true professional when it comes to advertising and she also happens to love watching a good ad the way most people love movies. Let's watch some together as we try to answer the following questions and so much more...What is stickiness in advertising? What makes the "sticky"? Why did it create such an impact? What is the "hot button"? Is stickyness today different from what it used to be?为什么有些广告会在我们脑海中停留多年？让我们一览有史以来最成功的广告大片，揭秘那些成功背后的秘密！在过去17年，Hilda在亚洲的品牌传播和传播战略策划领域累计了丰富的经验。她不仅是一位不折不扣的广告人才，她还把看广告当作一种享受，就像大多数人爱看电影一样。让我们一起观看一些经典的广告片段，并试着回答下面这些问题！什么是广告粘性？广告粘性从何而来，为什么会有如此大的影响力？营销中的“热键”是什么意思？现在和过去的广告粘性有什么不同？