In Omar's "How They Made It" clubs, we pick apart the rises of different companies and discuss how they did it. Each time, we learn valuable insights into what it takes to build and hold onto success in this global marketplace. Today, we'll take a deep look at one of the great masters of adaptation and diversification: Xiaomi!

How does a company go from building software and budget phones in a small startup to becoming a global tech powerhouse? What decisions, timing, and strategies enabled Xiaomi to grow so fast? And could those moves still work today? In this session hosted by Omar, the Popcorn Club’s resident tech expert, we’ll explore Xiaomi’s remarkable rise from its 2010 beginnings to becoming China’s #1 smartphone brand by 2014. By 2025, Xiaomi had reclaimed the top spot in China with a 19% market share and achieved an astonishing 40% year-over-year growth in smartphone shipments, a surge few companies in tech history can match.

We’ll also look at how Xiaomi diversified far beyond phones, into AIoT, smart homes, and even electric vehicles, while mastering the art of market adaptation. In the second quarter of 2025 alone, its smartphone and AIoT divisions generated nearly RMB 95 billion, while its EV division added over RMB 21 billion in revenue. This is incredible! How did they do it?

Let's dissect what makes Xiaomi’s strategy so resilient, what lessons other innovators can draw, and where the brand might go next as it continues to shape the future of connected living.

在 Omar 的「How They Made It」系列中，我们会拆解不同公司的成长之路，一起看看他们是怎么做到的。每一次，我们都能学到关于商业成功的核心逻辑。这次的主角，是“适应与多元化”的高手——小米！

一家从做软件、平价手机起家的公司，怎么一路成长为全球科技巨头？哪些决策、时机和策略推动了小米的崛起？这些打法今天还管用吗？在这次由 Popcorn Club 的科技达人 Omar 主持的讨论里，我们会回顾小米从2010年成立，到2014年成为中国第一大智能手机品牌的惊人历程。到了2025年，小米重新拿下中国市场第一，市占率达19%，手机出货量同比增长40%，这样的增长放在科技史上都相当罕见。

我们还会聊聊小米如何从手机业务拓展到 AIoT、智能家居，甚至电动车领域，在每次转型中都精准落地。仅在2025年第二季度，小米的手机和AIoT部门就创造了近950亿元人民币的营收，而电动车业务也带来超过210亿元。 太猛了！他们到底是怎么做到的？

我们会一起拆解小米的战略韧性、从中能学到的创新思维，以及品牌在“智能互联生活”未来版图中的新动向。