What makes a business idea something people actually want? And how can you find out before spending months building it? Join Omar, a tech and global trade entrepreneur, for an interactive exploration of how to turn an interesting idea into a product or service with a real purpose. We’ll start with the questions that are easy to skip: Who is your customer? What problem matters enough for them to seek a solution? And why would they choose yours over what they already use? Together, we’ll examine the gap between being excited about an idea and giving someone a compelling reason to buy it.

Through discussion and practical examples, we’ll explore how to choose which solution to develop, identify the assumptions behind it and design small experiments to test whether customers truly want it. What can a simple prototype, a customer conversation or an early offer tell you—and what might give you false confidence? Omar will guide us through ways to learn before committing more time and money, using feedback to refine an idea or recognise when it needs a rethink. Whether you’re considering a business, developing something at work or simply curious about how useful ideas become successful products, no entrepreneurial experience is necessary. Bring your questions, your perspective and, if you have one, an idea you’d like to put to the test.

是什么让一个商业想法变成人们真正想要的东西？又怎么在花几个月把它做出来之前，就先搞清楚？跟着 Omar 来一场互动探索吧。他是科技和全球贸易领域的创业者。这次聊怎么把一个有意思的想法，变成一个真正有目的的产品或服务。我们会从那些最容易被跳过的问题开始：你的顾客是谁？什么问题重要到让他们主动去找解决方案？以及，他们为什么会选你的，而不是他们现在已经在用的？我们会一起看看，“自己对一个想法很兴奋”和“给别人一个非买不可的理由”之间，到底差在哪。

通过讨论和实际例子，我们会聊怎么选要开发哪个解决方案、找出它背后的假设，再设计一些小实验去测试顾客是不是真的想要。一个简单的原型、一次顾客聊天，或者一个早期的报价，能告诉你什么——又可能给你什么虚假的信心？Omar 会带我们过一些方法，让你在投入更多时间和钱之前先学到东西，用反馈来打磨一个想法，或者认出它需要重新想。不管你是在考虑做一门生意、在工作里开发点什么，还是单纯好奇有用的想法是怎么变成成功产品的，都不需要任何创业经验。带上你的问题、你的视角，如果你有的话，也带上一个你想拿出来测一测的想法。