Why do some businesses give us a story we want to share, while others struggle to make us remember their name? How can you turn what your business does into something people care about? How can you use storytelling techniques to grow your personal brand? Join us for an interactive exploration of storytelling as a strategy for growing your business and brand. We’ll discuss how to find stories worth telling in customer experiences, everyday challenges and the decisions behind your work—and how to connect those stories to what your audience needs. What makes a story build trust, communicate value and give someone a reason to choose you?

Through discussion, examples and practice, we’ll explore how structure, suspense and emotion can hold attention and make your message memorable. We’ll consider which stories belong in a presentation, a marketing campaign or a conversation with a potential customer, and how to move naturally from an engaging story to a clear business purpose. How much should you reveal? Where should you begin? And how do you avoid a polished story that says very little? Whether you run a business, work in marketing, pitch ideas or are just getting started, everyone is welcome. Bring your perspective and leave with practical ways to make your business easier to understand, remember and recommend.

为什么有些生意能给我们一个我们愿意分享的故事，另一些却连让我们记住名字都难？怎么把你生意在做的事，变成别人会在乎的东西？怎么用讲故事技巧来长自己的个人品牌？跟着我们来一场互动探索吧，聊讲故事作为一种长生意和品牌的策略。我们会聊怎么在顾客体验、日常挑战和你工作背后的决定里，找到值得讲的故事——以及怎么把这些故事跟你的听众需要的东西连起来。是什么让一个故事建立信任、传达价值，还给人一个选你的理由？

通过讨论、例子和练习，我们会探索结构、悬念和情绪是怎么抓住注意力、让你的信息被记住的。我们会想哪些故事适合放在汇报里、营销活动里，或者跟潜在客户的聊天里，以及怎么从一個吸引人的故事自然走到清楚的商业目的。你该露多少？该从哪儿开始？又怎么避免一个很精致但其实没说什么的故事？不管你是自己做生意、做营销、路演想法，还是刚刚起步，都欢迎来。带上你的视角，走的时候会带走一些实用的方法，让你的生意更好懂、更好记、也更值得推荐。