Why do some sales conversations end with "We'll think about it," while others end with a handshake? The best sales professionals rarely begin by talking about their product—they begin by understanding the customer. Whether you're in sales, business development, consulting, management or entrepreneurship, the ability to uncover what people truly need, communicate value clearly and build trust is one of the most important skills you can develop. In an increasingly competitive business world, those who ask the best questions often win the most opportunities.
Join David M, a communication coach whose clients include senior executives at Apple and Douyin, for a highly interactive workshop exploring the strategies behind world-class sales. Using real case studies from companies including Salesforce, Apple, Amazon, Tesla and HubSpot, you'll discover why some approaches consistently outperform others before putting the ideas into practice through realistic business exercises and negotiations.
You'll learn to:
Identify customer pain points through smarter questioning techniques.
Understand proven sales strategies including consultative, value-based and solution selling.
Handle objections confidently by focusing on customer needs rather than product features.
Learn from real-world case studies of successful global companies.
Practise sales conversations, negotiations and presentations through interactive exercises.
Build stronger client relationships by communicating genuine value.
为什么有些销售对话最后变成“我们再考虑一下”，而有些却直接走向成交握手？优秀的销售人员往往不是一上来就讲产品，而是先去理解客户。不管你是在做销售、业务拓展、咨询、管理还是创业，“搞清楚别人到底需要什么、把价值讲清楚、建立信任”，都是非常核心的能力。在竞争越来越激烈的商业环境里，谁能提出更好的问题，谁就更容易拿到机会。
这场由 David M 主持的互动工作坊，会从真实案例出发，拆解高水平销售背后的逻辑，他的客户包括 Apple 和 Douyin 的高管。课程会结合 Salesforce、Apple、Amazon、Tesla、HubSpot 等公司的案例，解释为什么有些销售方式长期更有效，然后再通过模拟谈判和业务练习把方法用起来。
你会重点学到：
如何通过提问挖出客户真实痛点
了解咨询式销售、价值销售和解决方案销售等方法
如何在不硬推产品的情况下处理客户异议
从真实企业案例中拆解成功路径
通过模拟对话练习销售、谈判和表达
用“真正有价值的沟通”建立长期客户关系
