What if the price you're paying has less to do with the product and more to do with... you? Why does a "limited-time offer" suddenly feel irresistible? Why does adding an outrageously expensive option make the one in the middle seem like a bargain? And if businesses have become experts at understanding human psychology, are we really making independent decisions when we shop? Join Omar, a successful tech entrepreneur, for a fascinating discussion exploring the hidden science behind pricing and why some numbers influence us far more than others.

Together, we'll unpack the psychological techniques used by airlines, supermarkets, coffee shops, streaming services, SaaS companies and luxury brands to shape the choices we make every day. We'll explore concepts like anchoring, decoy pricing, subscription traps and why cancelling a service can sometimes feel deliberately impossible. At what point does clever pricing become manipulation? Should companies be allowed to design products that exploit our cognitive biases? Whether you're interested in business, marketing, psychology or simply want to become a smarter consumer, this session will change the way you look at every price tag you see—and you don't need any previous knowledge to join the conversation.

如果你支付的价格与其说取决于产品本身，不如说取决于……你自己呢？为什么“限时优惠”突然变得无法抗拒？为什么增加一个贵得离谱的选项，反而让中间价位显得像捡了便宜？如果企业已成为理解人类心理学的专家，我们在购物时真的在做独立决策吗？加入成功科技企业家 Omar 的讨论，一起探索定价背后隐藏的科学，以及为何某些数字比其他数字更能影响我们。

我们将共同拆解航空公司、超市、咖啡店、流媒体服务、SaaS 公司和奢侈品牌用来塑造我们日常选择的心理技巧。我们会探讨锚定效应、诱饵定价、订阅陷阱等概念，以及为何取消服务有时感觉被故意设计得困难重重。巧妙的定价在何时变成了操纵？企业是否应该被允许设计利用我们认知偏差的产品？无论你对商业、营销、心理学感兴趣，还是仅仅想成为更聪明的消费者，本场活动都将改变你看待每一个价签的方式——无需任何先备知识即可参与对话。