Why have so many firms who were succesful in the West fail in China? What about the many Chinese firms who couldn't make it happen abroad? What did they do wrong? What they not understand about the new markets? What actually constitutes faillure? And what can we learn from all this moving forward in this ever-changing global economy?_x000D_ _x000D_ In this club, Julian has prepared case studies of both foreign firms who have failed in China and Chinese firms who have failed abroad. Let's take a deep look at these situations and find the reasons behind them and speculate on the pivots they could have made to do better._x000D_ _x000D_ As China and the West continue to do more business together, we all need to start better understanding the differences and similarities in our respective markets. Let's have a fascinting and necessary business discussion!_x000D_ _x000D_ 为什么那么西方公司在国外成功，在中国却失败了？在国外无法成功的中国公司呢？他们做错了什么？他们对新市场有何不了解？是什么造成了失败？在瞬息万变的全球经济中，我们能从中学到什么？_x000D_ _x000D_ 在本次活动中，Julian准备了在中国失败的外国公司和在国外失败的中国公司的案例，让我们深入研究这些情况，找出背后的原因，并推测它们本可以做得更好的情况。_x000D_ _x000D_ 随着中国和西方继续开展更多国际业务，我们都需要开始更好地了解各自市场的异同。让我们和Julian一起进行有趣且实用的商业讨论吧！