What are the different personality archetypes? Which one(s) are you? How does this relate to marketing and branding? Smart and enduring brands represent one of those archetypes. It gives them a personality. It makes them human and relatable and it sells! _x000D_ _x000D_ But how do these brands use the psychology of archetypes to make us feel something? Let's talk about it!_x000D_ _x000D_ Every day, we get bombarded with tons of ads or brand messages vying to capture our attention. Most of them get forgotten quickly. But a select few of these messages get through to us and stay with us because we feel a sense of personal identity with them. This is the storytelling behind the brand’s messaging that resonates with our individual lives. _x000D_ _x000D_ Let's look at the psychology behind it and explore what are arguably the strongest strategies and techniques used by marketers: archetypes. When brands become people that we meet every day and when brands become us! It's all about personas, human experience, narratives and symbolism. Whether you're a marketer or just a human being who wants to better understand the connection, this will be a fascinating conversation!_x000D_ _x000D_ 人格原型是什么？你是哪一种原型？这与营销和品牌推广有何关系？一些有营销头脑的品牌借助人格原型定位自己。人格原型能够赋予品牌个性，使其更加人性化，并且更卖座！_x000D_ _x000D_ 这些品牌是如何利用原型心理学和我们拉近距离的呢？让我们来谈谈它！_x000D_ _x000D_ 每天，我们都会被大量的广告或品牌信息轰炸，这些信息争相吸引我们的注意力。他们中的大多数很快就会被遗忘，但是有一小部分能够传达给我们并被深深记住，因为我们对他们有一种个人认同感。这是品牌信息背后的故事，它与我们的个人生活产生共鸣。_x000D_ _x000D_ 让我们来看看它背后的心理学，并探索营销人员使用的非常强大的策略技术：原型。当品牌成为身边的人，当品牌成为我们自己，这一切都与人物角色、人类经验、叙事和象征有关。无论你是营销人员，还是只是想要更好地了解品牌与人格的联系，这都将是一场引人入胜的对话！