Do consumers think more rationally or emotionally? Most brands focus on functionality but make no emotional connection with their market and this often ends in failure. Believing your brand isn't ready to make that emotional connection is a common mistake, let's not make it!The truth is there is no linear progression from functional to emotional. So how can we evoke an emotional response to engage consumers right away? Visual identity, shape, packaging tactics, ambient or experience - it’s all to strike a chord with senses and feelings. People buy what makes them feel good. Aesthetic appeal makes the functional emotional. Let's discuss how to do this better!消费者一般是理性思考还是感性思考？大多数品牌专注于功能性，而不是与消费者建立情感联系，这往往导致品牌以失败告终。认为你的品牌要建立情感联系还为时太早，是个需要避开的常见错误。事实上，功能到情感并不是一个直线式的发展。那么， 如何才能唤起消费者的情绪，使他们得到共鸣呢？视觉识别，形状，包装策略，环境和体验，这些都是触动消费者感官和感觉的重要元素。人们都喜欢买使自己感觉良好的东西。审美吸引力使功能情感化，让我们来讨论一个品牌怎么做得更好！