How does a no-frills German discount supermarket quietly take over the world? What allows a brand like Aldi to enter market after market, now operating in over 20 countries, and not just survive, but dominate? And how did they expand so aggressively, especially across Europe, the US, Australia and China, while keeping such a radically simple business model? In this deep-dive, we’ll unpack the strategy behind one of the most efficient retail machines ever built and ask what most companies consistently get wrong that Aldi gets right.

This session will go beyond surface-level business talk. We’ll dissect how Aldi adapts to local cultures without losing its core identity, where it’s won big, and where it’s stumbled. From product selection and pricing psychology to store design and operational discipline, we’ll explore how their model evolves across different markets and what that reveals about globalisation, consumer behaviour, and culture itself. Whether you’re in business, curious about how companies scale across borders, or just want a sharper lens on the world around you, let's have a smart, nuanced, and deeply engaging conversation.

这家极简风格的德国折扣超市，是如何悄然走向全球的？奥乐齐凭什么接连打入各国市场，如今业务覆盖 20 多个国家，不仅站稳脚跟，更实现市场主导？它依靠极度精简的商业模式，却在欧洲、美国、澳大利亚、中国等地迅猛扩张，背后秘诀是什么？

本次深度研讨，我们将拆解这套全球最高效的零售体系背后的商业逻辑，分析大多数企业屡屡踩坑，而奥乐齐精准拿捏的经营智慧。

本次分享不止于浅层商业话题，我们将剖析奥乐齐如何在适配本土文化的同时坚守品牌核心，梳理它的高光战绩与失利教训。从商品选品、定价心理，到门店设计、运营准则，解读其商业模式在不同市场的演变，探讨全球化、消费者行为与地域文化的底层逻辑。

无论你身处商界、好奇企业跨境扩张之道，还是想换个视角看懂当下商业世界，都欢迎参与这场理性、多元、深度十足的交流。