What were the biggest failures for foreign comp...
What were the biggest failures for foreign companies in China? Why did the Dolce & Gabbana advertising cause such a reaction? Is it enough for foreign companies to hire a Chinese idol to appeal to the Chinese market? Which company’s name was originally translated with “Rush-to-die”?Every foreign company wants a piece of the Chinese market but why do so many of them continue to misunderstand it and pay so dearly for it? Join this club to explore and discuss the failure stories of foreign brands in their China journey and what it takes to make it in the biggest market in world._x000D_
盘点那些在中国失败的外企外国企业在中国经营失败的案例有哪些?为什么Dolce&Gabbana的广告会引发如此大的争议?与高流量明星合作,就可以吸引中国消费者吗?哪一个外国企业的名称最初被翻译成了“Rush-to-die” (急于死亡)?外国企业都想来中国市场分一杯羹,但为什么很多外企仍不够了解中国市场,并且为自己的错误付出了昂贵的代价?加入这个活动,和我们一起聊聊那些在中国失败的外国企业。如何才能在全球最大的市场上取得成功呢?一起来看看吧!