Why are so many young people drinking less than previous generations? Why are some choosing not to drink at all? And if alcohol is no longer the centre of social life for many Gen Z adults, what is taking its place? Around the world, bars, alcohol brands, marketers, employers, and even friendship groups are adapting to a surprising cultural shift: a generation that is increasingly prioritising health, fitness, sports, and wellbeing over drinking culture.

In this fascinating guided discussion, we'll explore what this trend means for society, business, relationships, identity, and the way people connect with one another. Is this a healthier future—or does something get lost when alcohol becomes less central to social life? How are industries responding? What new rituals, communities, and status symbols are emerging in its place? Hosted by Anji, a Cannes-nominated director, and ICEX, an award-winning sound designer and musician, this special co-hosted session brings together two creative thinkers with different perspectives on culture, trends, and human behaviour. Through an open-minded and thought-provoking conversation, we'll unpack one of the most interesting generational shifts happening today—and what it might tell us about the future of how we live, socialise, and find meaning. It's also a rare opportunity to experience a discussion led by two of Popcorn's most insightful and engaging hosts at the same table.

为什么现在的年轻人比上一代人喝得少了？为什么有些人干脆一滴都不沾？如果酒精不再是很多Z世代成年人社交生活的中心，那取而代之的又是什么？放眼全球，酒吧、酒类品牌、营销人员、雇主，甚至朋友小圈子，都在适应一个让人有点意外的文化转变：这代人越来越把健康、健身、运动和身心状态放在喝酒文化之上。

在这场很有意思的引导式讨论里，我们会聊聊这个趋势对社会、商业、人际关系、自我认同，以及人们彼此连接的方式意味着什么。这是一个更健康的未来——还是说，当酒精在社交生活中变得没那么重要时，我们也会失去些什么？各行各业是怎么应对的？有哪些新的仪式、社群和身份象征正在冒头？本期由获戛纳提名的导演Anji，和获奖声音设计师、音乐人ICEX共同主持，两位富有创造力的思考者，对文化、潮流和人类行为有着不同的视角。通过一场开放又有启发性的对话，我们会拆解当下最有意思的代际变化之一——以及它可能揭示的未来生活方式、社交方式和寻找意义的方式。这也是一次挺难得的机会，能同时感受Popcorn最会带话题、最有意思的两位主持人坐在一起聊。