So many western companies want and have wanted to do business in China. Many have tried, some have succeeded, far more have failed. Why? How did they fail? What were the cultural reasons? What are the lessons for other companies? Are there any lessons here for Chinese companies overseas? Let’s discuss the West’s biggest failures!_x000D_ _x000D_ In this club, we'll take a deep look at case studies of real foreign companies who failed in China, many of which were already hugely successful not only in their home countries but in many other countries around the world. Why is the Chinese market so different? Is it just about culture? Or is there something else? What would you have advised these firms to do differently. Let's learn, let's analyze and let's speculate about the future of foreign firms in China as well as how this can all impact Chinese firms in foreign countries. Let's be smart and objective and let's have a fascinating conversation!_x000D_ _x000D_ 如此多的西方公司希望并一直希望在中国开展业务。许多企业尝试过，一些成功了，更多的失败了。为什么？他们是怎么失败的？文化原因是什么？对其他公司有何启示？这对海外中国企业有何启示？让我们来讨论一下西方企业最大的失败！_x000D_ _x000D_ 在这个 club 中，我们将深入研究在中国失败的真实外国公司的案例，其中许多企业不仅在本国，而且在世界其他许多国家都已经取得了巨大的成功。为什么中国市场如此不同？仅仅是文化问题吗？还是有别的原因？你会建议这些公司采取哪些不同的做法？让我们来学习、分析和推测一下外国公司在中国的未来，以及这将如何影响在国外的中国公司。让我们理智客观地进行一场精彩的对话吧！