What do you do when the people judging your presentation are searching for weaknesses before they’re ready to hear its benefits? Join Ben, an advertising guru, graphic designer and veteran of hundreds of pitches to high-ranking executives, for a practical exploration of presenting to genuinely tough corporate audiences. Drawing on extensive real-world experience, he’ll reveal what happens beneath the surface of the meeting room, why conventional presentation advice often falls short in the Chinese corporate context, and how to turn a distracted or critique-ready audience into an engaged one.

Through interactive challenges and realistic activities, you’ll experiment with ways to anticipate criticism, command attention, influence the conversation and create the kind of Q&A that actually advances your goals. Learn how structure, strategic storytelling, deliberate discussion hooks and even silence can help you remain credible under pressure and guide the room without appearing controlling. This is far more than another presentation-skills workshop, it’s a masterclass in reading difficult audiences, thinking several moves ahead and presenting when the stakes are high.

当评审你演讲的人还没听完你的好，就已经开始到处找漏洞的时候，你该怎么办？来跟Ben聊聊吧，他是广告圈老炮、平面设计师，也是给高层做过几百场提案的老兵，会带你实战探索怎么搞定真正难搞的企业听众。他会根据自己丰富的实战经验，告诉你会议室里表面之下到底在发生什么，为什么那些常规的演讲建议在咱们中国的企业环境里经常不好使，还有怎么把一群心不在焉、随时准备开喷的听众变成真正投入的人。

通过互动挑战和贴近真实的练习，你会尝试各种方法来提前预判批评、抓住注意力、引导话题走向，还能打造出那种真正能帮你推进目标的问答环节。学学结构、策略性讲故事、精心设计的讨论钩子，甚至沉默，怎么帮你在压力下保持可信度，还能引导全场而不显得在操控。这远不止是另一个演讲技巧工作坊，它是一堂大师课，教你读懂难搞的听众、提前想好几步棋，还有在 stakes 很高的时候怎么稳住场面。