This club will focus on storytelling in the environments of branding, marketing and entrepreneurship. Airbnb and Apple are two examples of successful storytelling marketing. How did they do it?As the Chinese saying goes: “I bring the wine, you bring the stories”. Since the beginning of language, human beings have told stories. The best story tellers become our leaders, managers, filmmakers, writers and all-around great communicators! Because there really is no skill more important to a society than communication.Are you a good storyteller? Can you become better? What are powerful techniques in storytelling?
How can you implement this in your business, for example, in your marketing or sales approach? How can use it at work and everyday life? 这次的活动会聊一聊在品牌推广、市场营销和创业中如何讲好一个故事。爱彼迎和苹果是故事营销的两大成功案例。他们是如何做到的？中国有句俗语：“我有酒，你有故事吗？”。自语言萌芽，人类就开始讲故事。故事讲的最好的人会成为领导者、管理者、电影制作人、作家和全能的优秀沟通者。因为，在社会上，没有什么技能比沟通更重要了。你擅长讲故事吗？我们可以把故事讲得更好吗？讲故事的技巧是什么？如何在商务中使用这一技能，例如在市场营销或销售方法中？如何在工作和日常生活中使用它？