Have you heard about the very dramatic decoupling of Kanye West and Adidas? What happened? How big of a problem did Kanye West create for the company? Could it have been good for Adidas? How about for Kanye? Are celebrity tie-ups with big brands still a good idea? Will there be more or less such partnerships in the future? what will Adidas do will all the unwanted sneakers?!_x000D_ _x000D_ The Kanye West and Adidas fiasco definitely had extremely high entertainment value but it was big money-loser and disgusted a lot of people. Celebrity endorsements were, at one point, matches made in heaven but is that still the case in this world of social media and more transparent relationships between celebrities and the public? Can you think of any other celebrity and big brand partnerships that went south?_x000D_ _x000D_ Let's take a apart the Kanye Adidas debaucle, talk about the new age of celeb/brand partnerships and have a fun and fascinating discussion!_x000D_ _x000D_ 你听说过侃爷 Kanye West 和阿迪达斯戏剧性的合作终止吗？发生了什么？ Kanye West 给公司带来了多大的问题？这对阿迪达斯有好处吗？对侃爷呢？名人与大品牌的合作仍然是个好主意吗？未来是会有更多还是更少这样的伙伴关系？阿迪达斯将如何处理这些“不需要”的运动鞋呢？！_x000D_ _x000D_ 侃爷 和阿迪达斯的惨败固然具有极高的娱乐价值，但却在经济上大亏本，也引起了很多人的反感。名人代言曾一度是天作之合，但在这个社交媒体的年代，名人与公众之间的关系更加透明愈加透明，上述情况仍然如此吗？你能想到其他名人和大品牌合作但却适得其反的案例吗？_x000D_ _x000D_ 让我们聊聊侃爷和阿迪达斯的合作与分崩离析，谈谈名人/品牌合作的新时代，进行有趣而引人入胜的讨论！