Advertising, when it's great, can catapult a company to success. But when it's bad, it can sink a firm to failure. Can you think of any times this happened? What kind of mistake does advertising need to make to actually kill a company? Is it by offending the wrong people? By using bad taste? Bad timing? Bad quality? Or is it something else?_x000D_ _x000D_ Let's watch a few different ads which actually caused the demise of their companies. What went wrong? How did they misread the market? Could it have been avoided?_x000D_ _x000D_ Kizito is an adman and a filmmaker. With plenty of experience working with companies in the advertising industry, he looks at all work from the perspective of a filmmaker so his take is unique and layered. Let's watch some of these ads together, let's learn the story behind it all, and let's have a fascinating discussion!_x000D_ _x000D_ 广告，如果做得好，可以使公司走向成功。 但当情况不佳时，它可能会导致公司倒闭。 你能想到这发生过的任何时候吗？ 广告需要犯什么样的错误才能真正杀死一家公司？ 是因为得罪了错误的人吗？ 或者是不良品味？ 时机不佳？ 质量差？ 还是是别的什么？_x000D_ _x000D_ 让我们看几个不同的广告，这些广告实际上导致了他们公司的倒闭。 什么地方出了错？ 他们是如何误读市场的？ 可以避免吗？_x000D_ _x000D_ Kizito 是一名广告人和电影制作人。 凭借与广告行业公司合作的丰富经验，他从电影制作人的角度看待这些作品，因此他的视角独特且层次分明。 让我们一起观看其中的一些广告，了解其背后的故事，并进行精彩的讨论！