How are Zuckerberg, Musk and others in that small powerful circle manipulating us directly and indirectly?

What if the apps you use every day understand you better than you understand yourself? Why does a quick scroll turn into 30 minutes… or more? And are you really choosing what you see? Or is it being carefully chosen for you? In this eye-opening session with Omar, Popcorn Club’s tech and tech business expert, we’ll pull back the curtain on how tech giants design algorithms to capture your attention, shape your behaviour, and quietly influence your decisions. With the average person spending over multiple hours a day on social media, the stakes are higher than most of us realise.

We’ll explore real-world examples, including the scrutiny around Mark Zuckerberg and Instagram’s algorithm-driven systems, and unpack the subtle (and not-so-subtle) tactics platforms use, from infinite scroll to hyper-personalised content that learns from your every pause, click, and hesitation. More importantly, we’ll ask deeper questions: where is the line between engagement and manipulation? And what does it mean for our attention, our beliefs, and even our sense of self? Expect a conversation that’s sharp, revealing, and just a little unsettling, in the best possible way.

像 Zuckerberg、Musk 这些站在顶层的人，是怎么在明里暗里影响我们的？

如果你每天在用的那些 App，其实比你更了解你自己，会怎样？为什么本来只是随手刷一下，最后却变成了半小时甚至更久？你看到的内容，真的是你自己选的吗，还是其实早就被精心筛选好了？在这场由 Omar 带来的讨论里，我们会一起看看科技公司是如何通过算法设计，去抓住你的注意力、影响你的行为，甚至在不知不觉中改变你的选择。现在很多人每天都会花好几个小时在社交媒体上，但这背后真正的影响，可能比我们想象的还要大。

我们会聊一些现实中的例子，比如围绕 Mark Zuckerberg 和 Instagram 推荐机制的讨论，也会拆解这些平台常用的一些方法：从无限下滑，到根据你的每一次停留、点击甚至犹豫来不断优化的个性化内容推荐。更重要的是，我们会去思考一些更深的问题：在“让用户更投入”和“操控用户”之间，界线到底在哪里？这些机制会怎样影响我们的注意力、看法，甚至是对自我的认知？这会是一场挺有洞察力的讨论，可能会让人有点不太舒服，但也正是那种会让你开始重新思考的感觉。