Ben, from Germany, is the founder of 无美侠 | BEAUTIFUL NONSENSE focusing on cross-cultural design and communication. Fluent in English and German with beginner Chinese, the son of a vintage car restorer and artist, he grew up in the art capital of Düsseldorf, skateboarding and painting. Starting in graphic design in Germany in the 90s, he quickly rose up, working with internationally recognized creative agencies and made his way through Germany, England, Australia, and finally China where he lead the creative department of Jung von Matt and then became a board member and Executive Creative Director for Saatchi&Saatchi Shanghai and Interone China. All this before he got tired of corporate life and became a founder. He loves bikes, cars, travel, and coffee (he even owned a beach café in India) and he can't wait to meet you!
It's time once again to dive into the world of ...
It's time once again to dive into the world of visual design, branding, and advertising with Ben, an opinionated. and highly successful designer, founder, and CEO! So what makes a logo great? And what makes one bad? Which logo designs have captured hearts and minds? Which ones have changed the game completely? Which ones would've been good thirty years ago but simply fall flat today? And why?_x000D_
_x000D_
In this club, you'll get a better understanding of the psychology of logo design, the psychology of the market looking at these logos, and how it all continues to change in an innovative world that refuses to be boring. Let's have a fun, interactive, and absolutely enlightening discussion!_x000D_
_x000D_
是时候再一次和Ben一起潜入视觉设计，品牌和广告的世界了！Ben是一个固执己见的成功的设计师、创始人和CEO!那么，是什么让一个Logo变得伟大呢?是什么让一个Logo很糟糕呢?哪些Logo的设计俘获了人们的心?哪些Logo彻底颠覆了设计的规则?哪些Logo设计在30年前很好用，但在今天却没有效果?,为什么?_x000D_
_x000D_
本次活动，你会更好地理解Logo设计的心理，市场对这些Logo的理解，以及它是如何在一个拒绝无聊的创新世界中不断变化的。让我们有一个有趣的，互动的，绝对有启发性的讨论!
