Nowadays, influencers, KOLs and KOCs are an integral part of social media and the world of marketing in just about every field. In one way or another, they will touch your life. Have you ever thought about becoming an influencer? How do they make money? What's the difference between a KOL and a KOC? What are their lives really like? How did a guy named Andrew Cap get over 10 million followers in 3 years? What are the differences between influencers in Chinese vs Western social media?_x000D_ _x000D_ In this club, we'll take a deep look at what makes the influencer tick, what makes them successful and what makes them fail. We'll take case studies, data and your own experience and we'll have a fun and fascinating conversation!_x000D_ _x000D_ Whether you're well-versed in the world of influencers or a curious first-timer, you're welcome in this club and you'll surely walk out of it having learned something. Let's talk about influencers!_x000D_ _x000D_ 如今，网红、KOL和KOC已成为社交媒体和营销世界不可或缺的一部分，这些人会直接或间接地影响你的生活。你有没有想过成为网络名人？这些人如何赚钱？KOL和KOC有什么区别？他们的真实生活是怎样的？Andrew Cap是如何在3年内获得1000多万粉丝的？中国和西方社交媒体上的网红有什么区别？_x000D_ _x000D_ 在本次活动中，我们将通过案例研究、数据和你自己的经验，深入了解网红背后的运作机制、成功以及失败的因素，我们将进行精彩有趣的对话！_x000D_ _x000D_ 无论你是是社交媒体达人，还是好奇的初学者，都欢迎你加入本次活动，你一定会在活动中学到实用的知识。让我们谈谈网红吧！