What does it mean to build a tribe? What does it mean in terms of marketing? Nowadays, younger customers don't buy brands for the same reasons their parents did. How are they different? How have the succesful brands picked up on these difference and created tribes? How can you create a tribe?_x000D_ _x000D_ In this club, we'll look at companies who have succesfully created tribes of loyal followers. We'll discuss how you can do the same thing. We'll look at market psychology, case studies, and real situations, and we'll apply it to you and your own life. This is going to be interesting!_x000D_ _x000D_ Marketing today is not what it was even ten years ago. There seems to be a whole new set of rules and a whole new set of customers. Brand loyalty is often earned by creating a sense of inclusion in something people want to be a part of. Can you think of a product you bought for that reason? Can you think of a company that has created its own tribe? If you had a brand, how would you go about creating a tribe for it? Let's have a fascinating discussion_x000D_ _x000D_ 建立一个品牌族群意味着什么?从市场营销的角度来看，这意味着什么?如今，年轻的消费者不像他们的父母那样出于同样的原因购买品牌产品了。他们有什么不同?成功的品牌是如何抓住这些差异并创造品牌族群的?你如何创建一个品牌族群?_x000D_ _x000D_ 本次活动中，我们将看看那些成功地创造了忠实追随者品牌族群的公司。我们将讨论如何做同样的事情。我们将学习市场心理学、案例研究和真实情况，并将其应用到你和你自己的生活中。这会很有趣的!_x000D_ _x000D_ 今天的市场营销甚至和十年前都不一样。这似乎是一套全新的规则和一套全新的客户。品牌忠诚度通常是通过创造一种人们想要成为其中一部分的归属感来获得的。你能想到哪种产品是你出于这个原因购买的吗?你能想到有哪家公司创建了自己的品牌族群吗?如果你有一个品牌，你会如何为它创建一个族群?让我们进行一次有趣的讨论吧！