In David’s highly interactive Business Simulation Workshops, you’ll step into the role of a decision-maker and tackle the kinds of messy problems businesses face in the real world, complete with unexpected twists and real-time communication.

This time, you’re taking control of a famous luxury brand with decades of history, prestige and loyal customers, but there’s a problem. Younger consumers are losing interest and sales are beginning to fall. The marketing team wants to modernise: become younger, more digital, more culturally relevant and perhaps even more accessible. But luxury depends partly on exclusivity, heritage and the feeling that not everyone can have it. Change too little and your brand could become irrelevant. Change too much and you might destroy exactly what made it valuable in the first place.

Hosted by David Stephen, a communication coach to high-level executives, this interactive business simulation will put your team inside a dilemma faced by some of the world’s biggest brands. Should you change the products, pricing, advertising or customer experience? Work with influencers? Chase younger consumers? Enter new markets? And what should never change, no matter how tempting the short-term opportunity? You’ll negotiate with your team, defend your strategy, respond to competing priorities and make difficult decisions where there may be no perfect answer. Along the way, you’ll practise business communication, persuasion, strategic thinking, teamwork and decision-making — while discovering just how difficult it is to make a luxury brand more relevant without making it less luxurious.blu

Business is easy to talk about. David’s Business Simulation Workshops ask you to actually make the decisions. Let's have a great workshop!

在David超互动的商业模拟工作坊中，你会扮演决策者，处理企业在现实世界里遇到的各种棘手问题——包括意想不到的转折和实时沟通的考验。

这一次，你接手的是一个拥有数十年历史、声望和忠实客户的奢侈品牌，但问题来了：年轻消费者正在失去兴趣，销量开始下滑。营销团队想要现代化——变得更年轻、更数字化、更有文化相关性，甚至可能更亲民。但奢侈品的部分价值恰恰在于稀缺性、传承感和“不是人人都能拥有”的感觉。改得太少，你的品牌可能会被时代抛弃；改得太多，你可能会毁掉当初让它值钱的东西。

主持David Stephen是一位高管沟通教练，这场互动商业模拟会把你的团队放在一些全球顶级品牌真实面对过的困境中。你应该改变产品、定价、广告还是客户体验？跟网红合作？追逐年轻消费者？进入新市场？而无论短期机会多诱人，又有哪些东西永远不该变？你需要跟团队谈判、为自己的策略辩护、应对不同优先级的冲突，并在没有完美答案的情况下做出艰难决定。过程中你会练习商业沟通、说服力、策略思维、团队协作和决策能力——同时也会发现，让一个奢侈品牌变得更“相关”却不削弱它的“奢侈感”，到底有多难。

商业说起来容易，David的商业模拟工作坊让你真的来做决策。一起享受这场工作坊吧！