How important is a good tag line? A short sentence meant to grab consumer's attention and communicate a brand message. It's probaby the most sentence the brand ever writes. So how do you tranlsate it successfully? A plain translation simply won't do. Sometimes the sentence even needs to be changed entirely to fit the audience. But how do you do that and still stay true to the brand's unique voice?_x000D_ _x000D_ In this workshop, we'll do activities using real brands and look at real case studies. Louis Vuitton, Gucci, F45 are all on the list. Your guide will be the brilliant Sabrina, a professional translator and the CEO of Inktale (a successful localization and translation firm with many high-end international clients). _x000D_ _x000D_ Translation for marketing is an entirely different level of translation. It requires not only communicating a brand's message but also understanding the audience in different places. This is localization. It's an art and a skill worth a lot of money and one many companies still haven't got right. Let's try it together!_x000D_ _x000D_ 好的标语究竟有多重要？一句简单的口号必须吸引消费者的注意力并传达品牌信息。那么成功翻译品牌标语呢？直白的翻译根本行不通，有时候甚至需要完全改变句子，才能成功吸引消费者的目光。如何能做到这一点，并仍然忠于品牌独特的定位呢？_x000D_ _x000D_ 在本次工作坊中，我们将一起学习研究真实的品牌标语，Louis Vuitton、Gucci、F45都上榜。才华横溢的Sabrina将会帮助你，她是一名专业翻译，也是Inktale的CEO，Inktale是一家成功的本地化翻译公司，拥有许多高端国际客户。_x000D_ _x000D_ 营销翻译是一种完全不同的翻译，它不仅需要传达品牌信息，还需要了解不同地方的受众，这就是本地化。翻译不仅是一项技能，还是一门艺术，价值不菲，但许多公司仍未做好。在本次活动中，让我们一起来试试吧！