Ben, from Germany, is the founder of 无美侠 | BEAUTIFUL NONSENSE focusing on cross-cultural design and communication. Fluent in English and German with beginner Chinese, the son of a vintage car restorer and artist, he grew up in the art capital of Düsseldorf, skateboarding and painting. Starting in graphic design in Germany in the 90s, he quickly rose up, working with internationally recognized creative agencies and made his way through Germany, England, Australia, and finally China where he lead the creative department of Jung von Matt and then became a board member and Executive Creative Director for Saatchi&Saatchi Shanghai and Interone China. All this before he got tired of corporate life and became a founder. He loves bikes, cars, travel, and coffee (he even owned a beach café in India) and he can't wait to meet you!
How do communication mechanisms shape our perce...
How do communication mechanisms shape our perceptions and influence public opinion? What role do emotions play in how we respond to different messages? How has social media changed all of this? In this club we'll not only discuss this deeply, we'll also create our own mechanisms to get a desired influence with an advertising pro!_x000D_
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In a world where information is constantly flowing, understanding these dynamics is more crucial than ever. Let's have an enlightening discussion and workshop hosted by Ben, a seasoned expert in advertising and marketing. We’ll explore techniques used to sway public sentiment, the role of various media channels, and how social media amplifies these messages._x000D_
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This workshop will involve interactive activities where you'll create your own mechanisms designed to achieve a desired influence, giving you firsthand experience of how these strategies are crafted. Let's engage in thoughtful dialogue and practical exploration of the interplay between communication strategies and societal views. Come prepared to share your insights and discover how we can navigate this complex landscape together!_x000D_
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沟通机制如何塑造我们的感知并影响公众舆论?情感在我们对不同信息的反应中扮演什么角色?社交媒体如何改变了这一切?在这个小组中,我们不仅将深入讨论这些问题,还将与广告专家一起创造我们自己的机制,以获得预期的影响!_x000D_
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在一个信息不断流动的世界中,理解这些动态比以往任何时候都更为重要。让我们在资深广告和市场营销专家Ben的主持下进行一次启发性的讨论和研讨会。我们将探讨影响公众情绪的技巧,各种媒体渠道的作用,以及社交媒体如何放大这些信息。_x000D_
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本次研讨会将涉及互动活动,你将创建自己的机制,旨在实现预期的影响,亲身体验这些策略是如何制定的。让我们进行深入的对话,并实际探索沟通策略与社会观点之间的相互关系。请做好准备分享你的见解,发现我们如何共同应对这一复杂局面!