Everyone talks about building a successful business, but where does customer number one actually come from? Before you have a reputation, testimonials or proof that anyone wants what you're selling, how do you convince a stranger to take a chance on you? In this practical discussion, successful tech and global trade entrepreneur Omar will go beneath the usual startup advice and explore one of the hardest stages of building anything from nothing. Should you work for free to prove your value? How do you decide what to charge when nobody knows who you are? And when the first ten people say no, how do you figure out whether you should change your approach, change your product, or simply ask the eleventh?

But getting your first customer is really a lesson in something much bigger: how to get someone to say yes before you've established yourself. Whether you're starting a company, freelancing, pitching an idea at work, looking for a new job or trying to convince people to support something you believe in, the same challenges appear again and again. Through real experiences, practical strategies and honest discussion about rejection, value, confidence and persuasion, Omar will help us examine what actually moves people from "Why should I trust you?" to "Let's do it." Expect ideas you can test immediately, and a conversation about the uncomfortable but essential skill of creating opportunities when nobody is offering them to you yet.

每个人都谈论建立成功的事业，但第一个客户到底从哪来？在你还没有声誉、案例证明或者任何证据表明有人想要你卖的东西之前，你怎么说服一个陌生人愿意在你身上赌一把？在这场实战讨论中，成功的科技与全球贸易企业家Omar会深入那些常规创业建议之外，探讨从零开始最难的一个阶段。你应该免费干活来证明价值吗？没人知道你是谁的时候，怎么定价？当前十个人都说“不”的时候，你怎么判断是该换策略、换产品，还是直接问第十一个人？

但获取第一个客户，其实是一个更大课题的缩影：如何在你还未站稳脚跟之前就让人说“好”。无论你是创业、做自由职业、在职场上推销一个想法、找新工作，还是试图说服别人支持你相信的事，同样的挑战会反复出现。通过真实经历、实用策略，以及关于拒绝、价值、信心和说服的坦诚讨论，Omar会帮我们剖析到底是什么把人们从“我凭什么信你”变成“那就干吧”。你会听到一些马上就能试的方法，以及一场关于“在没人给你机会的时候自己创造机会”这门不舒服但必不可少的技能的对话。