Ben, from Germany, is the founder of 无美侠 | BEAUTIFUL NONSENSE focusing on cross-cultural design and communication. Fluent in English and German with beginner Chinese, the son of a vintage car restorer and artist, he grew up in the art capital of Düsseldorf, skateboarding and painting. Starting in graphic design in Germany in the 90s, he quickly rose up, working with internationally recognized creative agencies and made his way through Germany, England, Australia, and finally China where he lead the creative department of Jung von Matt and then became a board member and Executive Creative Director for Saatchi&Saatchi Shanghai and Interone China. All this before he got tired of corporate life and became a founder. He loves bikes, cars, travel, and coffee (he even owned a beach café in India) and he can't wait to meet you!
What does it take to properly build a brand? Wh...
What does it take to properly build a brand? What are the common mistakes and reasons for faillure? How do you identify your market's needs and likes? How do you create a brand personality? How do you make yourself stand out in a world where everyone seems to be doing the same thing and usint the same strategies? Why is all this important?_x000D_
_x000D_
In this club, we'll talk about all of that. We'll work with Ben, a very successful graphic designer and branding expert with a proven track record across industries. We'll build our own brands and work in real-life scenarios with real companies that you already know. This will be fun and enlightening, and it might just ignite the brand builder in you!_x000D_
_x000D_
如何才能正确地打造一个品牌?常见的错误和失败的原因是什么?你如何确定你的市场的需求和喜欢?如何打造品牌个性?在这个人人似乎都在做同样的事情、使用同样的策略的世界里，你如何让自己脱颖而出?为什么这些都很重要?_x000D_
_x000D_
本次活动上，我们会讨论所有这些。我们将与Ben合作，他是一位非常成功的平面设计师和品牌专家，在各个行业都有良好的业绩记录。我们将打造自己的品牌，并在现实生活中与你已经知道的真实公司合作。这将是有趣和有启发性的，它可能会点燃你的品牌打造思路!
