Ben, from Germany, is the founder of 无美侠 | BEAUTIFUL NONSENSE focusing on cross-cultural design and communication. Fluent in English and German with beginner Chinese, the son of a vintage car restorer and artist, he grew up in the art capital of Düsseldorf, skateboarding and painting. Starting in graphic design in Germany in the 90s, he quickly rose up, working with internationally recognized creative agencies and made his way through Germany, England, Australia, and finally China where he lead the creative department of Jung von Matt and then became a board member and Executive Creative Director for Saatchi&Saatchi Shanghai and Interone China. All this before he got tired of corporate life and became a founder. He loves bikes, cars, travel, and coffee (he even owned a beach café in India) and he can't wait to meet you!
What is a logo's purpose? What does it need to ...
What is a logo's purpose? What does it need to do to achieve said purpose? What makes one logo good and another bad? From the point of view of a graphic designer and logo creator, what would the answers to those questions be? _x000D_
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Logos speak, they tell us something, and they do this with a language not learned in any school and not unique to any one country, it's the language of logos! Let's be graphic designers together for two hours and let's speak the language of logos!_x000D_
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In this club, Ben, a graphic designer with decades in the industry, and who still loves what he does, will be your guide. Let's discuss the purpose of a logo. Let's talk about the value of disruption in the creation of one. Let's make our own logos. Let's look at existing logos and judge them based on our new knowledge and personal opinions. Let's have a cool, intelligent, and artistically business-savvy workshop and discussion!_x000D_
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logo标志图案的目的是什么?它需要做些什么来实现上述目的?是什么让一个标志好而另一个标志坏?从平面设计师和标志创作者的角度来看,这些问题的答案是什么?_x000D_
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通过标志图案所传递出一种语言,他们告诉我们一些东西,用这种语言来表达,这种语言在任何学校都学不到,也不是任何一个国家所独有的,这就是标志的语言!让我们一起做两个小时的平面设计师,让我们一起来学习标志的语言!_x000D_
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本次活动,Ben,一个在这个行业工作了几十年的平面设计师,他仍然热爱他所做的事情,将成为你的向导。让我们来讨论一下标志的目的。让我们来谈谈在创造新事物的过程中颠覆的价值。让我们制作我们自己的标志。让我们看看现有的标志,并根据我们的新知识和个人意见来判断它们。让我们来一个酷炫的、聪明的、有艺术头脑的研讨会和讨论吧!