Hermes and Kering are two giants of luxury brands with very different market positions at the moment. Why is one of these luxury firms doing so well and the other is not? Is it a case of one company bucking the trend or one company falling behind the market? Will the good times continue for the winner? Can the current loser make a comeback?_x000D_ _x000D_ Luxury brands have been a curious bunch in the economy of today. They used to be a staple of the rich, coveted by the middle, with steady stock prices. But not today. Today some luxury brands are thriving while others are dying. What is happening? How has the market changed? The marketing? How does today's consumer look at luxury brands and base their choice of whether or not to buy in? And how is that different from the way things were a decade ago? Pre-pandemic? Or even a year ago? _x000D_ _x000D_ Let's take a deep look at the state of Hermes and Kering as they symbolise both dramatic ups and historic downs in luxury. Let's understand how they got to where they are and let's speculate about their futures. Let's have an intelligent and fascinating financial discussion!_x000D_ _x000D_ 爱马仕(Hermes)和开云集团(Kering)是两家奢侈品牌巨头，目前它们的市场地位截然不同。为什么其中一家奢侈品公司做得这么好，而另一家却不行?是一家公司逆势而上，还是一家公司落后于市场?赢家的好日子还会继续吗?目前的失败者能否东山再起?_x000D_ _x000D_ 在当今的经济形势下，奢侈品牌一直是一群奇怪的特殊群体。它们曾经是富人的主食，被中产阶级觊觎，股价稳定。但今天则不同了。如今，一些奢侈品牌蓬勃发展，而另一些则奄奄一息。发生了什么?市场发生了怎样的变化?市场营销?今天的消费者是如何看待奢侈品牌的，并根据他们的选择是否购买?这与十年前的情况有何不同?在疫情之前有何不同呢?甚至是一年前呢?_x000D_ _x000D_ 让我们深入了解爱马仕(Hermes)和开云集团(Kering)的现状，因为它们既象征着奢侈品行业的戏剧性起伏，也象征着奢侈品行业的历史性起伏。让我们来了解一下他们是如何走到今天的，并推测一下他们的未来。让我们来一场睿智而精彩的金融讨论吧!