Why do we like what we like? And do industry professionals really understand our taste? Niu Lai seems to break every filmmaking rule yet still fills cinemas. Let’s analyse what its success reveals about what audiences want.

Join us for a fascinating discussion using the unexpected success of Niu Lai as a springboard to explore that question. Here is a film that seems to break every rule animators, designers, writers, and filmmakers are taught, yet has found an audience. Is its appeal a revolt against the mainstream, the entertainment of cringe, or something else entirely? What does its success reveal about the gap between what experts consider good and what people actually enjoy?

We often stop at “I like this” or “I don’t like that.” In this club, we’ll go further, examining how emotion, aesthetics, familiarity, surprise, and social influence shape those reactions. Can something look terrible yet feel compelling? Do we enjoy the work itself, or the experience of laughing, sharing, and belonging that surrounds it? Through examples and contrasting perspectives, we’ll try to reason through our preferences and discover where our standards come from. No film or design expertise is necessary, just curiosity and a willingness to question your own taste.

为什么我们会喜欢自己喜欢的东西？行业里的专业人士，真的懂我们的审美吗？《牛来》好像把每一条电影规则都打破了，却还是能把影院坐满。我们来拆一拆，它的成功到底说明了观众想要什么。

跟着我们来聊一场有意思的讨论，用《牛来》这个让人意外的成功当跳板，聊聊这个问题。这部片好像把动画师、设计师、编剧和电影人被教过的每一条规则都打破了，却还是找到了自己的观众。它的吸引力，是对主流的一次反叛，是那种“尬到好笑”的娱乐，还是完全另外一回事？它的成功，又揭示了专家眼里的“好”和普通人真正喜欢的东西之间，有多大的差距？

我们经常聊到“我喜欢这个”或者“我不喜欢那个”就停了。这次我们会走得更远一点，看看情绪、审美、熟悉感、惊喜和社交影响是怎么塑造这些反应的。一个东西看起来可能很糟，却还是让人觉得有吸引力？我们喜欢的到底是作品本身，还是围着它一起笑、一起分享、一起有归属感的那种体验？通过例子和不同视角，我们会试着把自己的偏好讲出道理，也看看我们的标准到底是从哪来的。不需要任何电影或设计专业知识，只要有点好奇心，愿意质疑一下自己的审美就行。