Prototype Thinking Workshop: Break Your Brain (In A Good Way)
原型思维工作坊:让大脑换个方式运转(但很爽)
关于主持人
Ben
▼Ben,来自德国,是专注于跨文化设计与传播的BEAUTIFUL NONSENSE的创始人。他能说一口流利的英语和德语还有比较入门的中文。他的父亲是一名老爷车修理工和艺术家,他在艺术之都塞尔多夫长大,喜欢滑板和绘画。他从90年代开始在德国从事平面设计工作,与国际知名的创意机构合作,先后在德国、英国、澳
描述
▼What if the smartest way to develop a big idea ...
What if the smartest way to develop a big idea is to build a deliberately small, imperfect version of it first? In the newest workshop in Ben’s Break Your Brain (In A Good Way) series, we’ll dive deep into Prototype Thinking: a problem-solving mindset that turns abstract ideas into something tangible, testable and real. Instead of spending months perfecting an idea—or huge amounts of money discovering that it doesn’t work—you’ll explore how innovators create simple early-stage models, experiments and simulations that expose assumptions, generate feedback and answer the questions that actually matter.
But this isn’t a workshop where you sit and listen to theory. Through thought exercises, hands-on activities and increasingly challenging problems, Ben will push you to build, test, fail, adapt and think again. You’ll discover how dramatically your thinking can change when you stop asking “Is this a good idea?” and start asking “What is the simplest thing I could create to find out?” You don’t need to have joined any of Ben’s previous workshops—the only requirement is a willingness to experiment. Come ready to use your brain in ways you probably haven’t used it before, and leave with a completely different way of turning possibilities into reality.
如果发展一个大想法最聪明的方式,是先故意做出一个小一点、不那么完美的版本呢?在 Ben 的 Break Your Brain (In A Good Way) 系列新工作坊中,我们会深入了解“原型思维”:一种把抽象想法变成具体、可测试、真实存在的东西的问题解决方式。与其花几个月把一个想法打磨到极致,或者投入大量资金后才发现它行不通,不如看看创新者如何通过简单的早期模型、实验和模拟,暴露原有假设、获得反馈,并回答那些真正重要的问题。
但这不是一场坐着听理论的工作坊。通过思维练习、动手活动和难度逐步升级的挑战,Ben 会带着你去搭建、测试、失败、调整,再重新思考。你会发现,当你不再问“这是不是个好想法”,而是开始问“我能做出什么最简单的东西来验证它”,思考方式会发生多大的变化。
不需要参加过 Ben 的任何一场工作坊,唯一要求就是愿意尝试。带着准备以你可能从未用过的方式运转大脑的心情来,再带着一套把各种可能性变成现实的新思路离开。