Summer, born in the mainland and grew up in Hong Kong, is a highly sought-after expert, innovator and rising star in the luxury industry with a powerful network and a wealth of experience. After excelling in VIC event curation to succeeding in cultivating loyalty with the top 1% across APAC, she's had successful projects propelling major clients forward across e-commerce personal shopping, client development, and HWNI-oriented event organisation just in the last five years, she firmly believes that building genuine connections with customers is the fundamental factor in capturing a share of both hearts and wallets. She can't wait to meet you!
What makes a business truly unforgettable? How ...
What makes a business truly unforgettable? How do some brands foster a sense of loyalty that transcends price tags or flashy promotions? In today’s world, businesses are no longer competing solely on the quality of their products or services—they’re vying for emotional connections and unique customer experiences. As markets become more saturated and products more commoditized, standing out requires delivering more than just a transaction; it demands creating moments that matter._x000D_
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Modern customers are informed, empowered, and driven by their emotions when making purchasing decisions. They seek brands that resonate with their values, provide meaningful interactions, and offer reasons to stay loyal beyond occasional discounts. Emotional loyalty, built through these connections, has become the new currency of long-term success. Join us for a compelling discussion on the transformative shift from transactional business to experience-driven strategies—and explore how it’s reshaping the future of commerce._x000D_
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什么样的商业才能让人记住?为什么有些品牌能培养起超越价格标签和华丽促销的忠诚感?在今天的世界里,商业不再仅仅是靠产品或服务质量来竞争,它们还在争夺情感连接和独特的顾客体验。随着市场越来越饱和,产品日益同质化,脱颖而出需要的不仅仅是交易,更需要创造那些真正重要的瞬间。_x000D_
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现代消费者越来越知情、拥有选择权,并且在做购买决策时,情感成为了主导因素。他们寻找那些能够与自己的价值观相契合,提供有意义互动,并且在偶尔折扣之外,有理由让他们保持忠诚的品牌。通过这种情感连接建立起来的忠诚,已经成为了长期成功的新“货币”。加入我们,一起讨论从以交易为驱动的商业模式转向以体验为驱动的商业战略,以及这一转变如何重塑未来的商业面貌。