Are you familiar with the term branded content? Imagine if Nike made a short film about a young athlete fighting against huge odds but didn't mention any of their products or if Popcorn Club made one about a young Chinese person travelling the world and experiencing different cultures but didn't mention their services. Brands these days have personalities and values. Branded content promotes those values. Can this be applied in the Chinese market? Is it already? Who does it well and who doesn't?_x000D_ _x000D_ Kizito is both a filmmaker and an adman and he's chosen a few examples of branded content for us to watch together and talk about. Nowadays the lines between advertising are filmmaking are blurred as are those between branding and storytelling. It's a wonderful new age of social responsibility by companies that blends with financial success. People today know brands more closely and are more scrupulous about who they buy from. Exciting times!_x000D_ _x000D_ So let's sit back with good friends in comfy chairs as we sip on stiff cocktails, eat tasty popcorn and watch movie-level branded content that's made to get a reaction out of you, to make you feel something. Let's feel it together and let's have a fascinating discussion!_x000D_ _x000D_ 你熟悉品牌内容这个词吗?想象一下，如果耐克拍了一部关于一个年轻运动员与巨大困难作斗争的短片，但没有提到他们的任何产品，或者爆米花俱乐部拍了一部关于一个年轻人环游世界和体验不同文化的短片，但可能这当中没有提到他们的服务。如今的品牌有个性和价值观。品牌内容促进了这些价值观。这可以应用于中国市场吗?已经开始了吗?谁做得好，谁做得不好?_x000D_ _x000D_ Kizito既是一名电影制作人，也是一名广告人，他选择了一些品牌内容的例子让我们一起观看和讨论。如今，广告和电影制作之间的界限变得模糊，品牌和讲故事之间的界限也变得模糊。这是企业社会责任与经济成功相结合的美好新时代。如今，人们对品牌的了解更加深入，对从谁那里买东西也更加谨慎。激动人心的时刻!_x000D_ _x000D_ 所以，让我们和好朋友坐在舒适的椅子上，啜饮鸡尾酒，吃着美味的爆米花，观看电影级别的品牌内容，这些都是为了让你做出反应，让你有所感受。让我们一起感受，一起来一场精彩的讨论!