What makes TED Talks so special? Why are they regularly among the best in influential and even life-changing speakers and speeches? In this new Watch & Talk series, Kate will show you, through different methods how the science of TED brings out the best in audiences. Tonight, we'll be focusing on persuasion!_x000D_ _x000D_ Persuasion is often called an art form, but in this club, we're going to break it down like a science. How do people persuade other people? What makes some more persuasive than others? What is the science of persuasion? How can you better understand it and use it to your advantage in your life and career?_x000D_ _x000D_ Let's watch some great TED Talks together and break them down scientifically. Let's feel, understand and learn to employ persuasion in our own lives, conversations, and presentations._x000D_ _x000D_ Let's sit back with good friends in comfy chairs. Let's sip on stiff cocktails, eat tasty popcorn, and be blown away by great speakers as we explore the science of persuasion!_x000D_ _x000D_ 是什么让TED演讲如此特别?为什么他们经常跻身于最有影响力、甚至能改变人生的演讲者和演讲之列?在这个新的观察和谈话系列中，Kate将通过不同的方法向你展示TED演讲是如何激发出观众最好的一面的。今晚，我们将专注于说服!_x000D_ _x000D_ 说服通常被称为一种艺术形式，但在这个活动里，我们要把它当作一门科学来分析。人们是如何说服别人的?是什么让一些人比其他人更有说服力?什么是说服的科学?你怎样才能更好地理解它，并在你的生活和事业中利用它呢?_x000D_ _x000D_ 让我们一起看一些精彩的TED演讲，并对它们进行科学分析。让我们在自己的生活、对话和演讲中感受、理解和学习说服。_x000D_ _x000D_ 让我们和好朋友一起坐在舒适的椅子上吧。让我们喝点小酒，吃着美味的爆米花，在探索说服科学的过程中被伟大的演讲者所震撼!