David, from England, has been working in China as a Trainer & Event Organiser for 12+ years. He speaks English & intermediate Chinese, runs his own company and has a bachelor's degree in business. His greatest passions are personal & professional development as well as football, he manages and plays for a team in Shanghai Men’s Football League. David has established, organized and facilitated his own events and teambuildings including Yellow Mountain DISC Team-building, and British Afternoon Tea & Business Etiquette Workshops for multi-national companies such as BP, Novartis, Phillips, and Jiaotong University.
What makes a brand more than just a logo or a c...
What makes a brand more than just a logo or a catchy slogan? Why do companies invest millions in building and protecting their brand identity? In this deep dive into brands, we’ll explore how a company’s brand shapes its relationship with customers, building trust and loyalty. When a brand’s reputation is damaged, however, these strong connections can quickly unravel._x000D_
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Through discussion and shared insights, we’ll examine what exactly makes a brand, why it’s crucial for businesses to cultivate a strong brand image, and how these perceptions impact both customers and the company itself. Join us for a thought-provoking conversation that will give you a deeper understanding of the power and importance of branding in today’s business world._x000D_
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是什么让品牌不仅仅是一个logo或一句响亮的口号?为什么公司会投入数百万去打造和保护他们的品牌形象?在这场关于品牌的深入讨论中,我们将探讨公司品牌如何塑造与客户的关系,建立信任和忠诚度。然而,当品牌的声誉受损时,这些紧密的联系很容易就会瓦解。_x000D_
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通过讨论和分享见解,我们将一探究竟,了解是什么构成了一个品牌,为什么企业培养强大的品牌形象至关重要,以及这些品牌印象如何影响客户和公司本身。加入我们,参与一场发人深省的对话,帮助你更深入地理解品牌在当今商业世界中的力量和重要性。