Ben, from Germany, is the founder of 无美侠 | BEAUTIFUL NONSENSE focusing on cross-cultural design and communication. Fluent in English and German with beginner Chinese, the son of a vintage car restorer and artist, he grew up in the art capital of Düsseldorf, skateboarding and painting. Starting in graphic design in Germany in the 90s, he quickly rose up, working with internationally recognized creative agencies and made his way through Germany, England, Australia, and finally China where he lead the creative department of Jung von Matt and then became a board member and Executive Creative Director for Saatchi&Saatchi Shanghai and Interone China. All this before he got tired of corporate life and became a founder. He loves bikes, cars, travel, and coffee (he even owned a beach café in India) and he can't wait to meet you!
From our diets to our fashion, to our beliefs o...
From our diets to our fashion, to our beliefs on life and love, you'd be amazed at how much advertising not only influences, but in some cases, changes culture and history!_x000D_
Do you know why Santa Claus dresses in red? Do you know why so many people think breakfast is the most important meal of the day? How can entire nations believe something based on ad campaigns? What's so special about this type of advertising to wield so much power?_x000D_
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This club will be a fascinating and eye-opening journey through popular culture, national views, and companies that just want you to buy their stuff! Can you think of a way that advertising in China has powerfully affected the way people act or think? Let's talk to Ben, a highly successful designer and advertising aficionado, who can't wait to take this journey with you!_x000D_
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从我们的饮食到我们的时尚,再到我们对生活和爱情的信念,你会惊讶于广告不仅影响了多少,在某些情况下,还改变了文化和历史!_x000D_
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你知道圣诞老人为什么穿红色衣服吗?你知道为什么那么多人认为早餐是一天中最重要的一餐吗?整个国家怎么能相信基于广告宣传的东西?这种类型的广告有什么特别之处,能发挥如此大的影响力?_x000D_
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本次活动将是一个迷人的和大开眼界的旅程,我们将聊到流行文化,国家的观点,和那些只是想让我们买东西的公司!你能想到广告在中国对人们的行为和思维方式产生了怎样的巨大影响吗?让我们一起来聊聊吧!Ben是一个非常成功的设计师和广告爱好者,他迫不及待地想和你一起踏上这段旅程!