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BEGIN:VEVENT
UID:20260709T073310Z - 31185@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20200801T040000
DTEND;TZID=Asia/Shanghai:20200801T060000
CREATED:20260709T073310Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/great-advertising
 -the-classics-23947/register">Great Advertising: The Classics</a>\nWhy do 
 some advertisements stay in our minds for years? Let's take look at the jo
 urney of a few of the most successful advertising campaigns ever created a
 nd what made them work so well.Hilda spent 17 years in brand and communica
 tion strategy planning across Asia. She's a true professional when it come
 s to advertising and she also happens to love watching a good ad the way m
 ost people love movies. Let's watch some together as we try to answer the 
 following questions and so much more...What is stickiness in advertising? 
 What makes the "sticky"? Why did it create such an impact? What is the "ho
 t button"? Is stickyness today different from what it used to be?为什么
 有些广告会在我们脑海中停留多年？让我们一览有史以
 来最成功的广告大片，揭秘那些成功背后的秘密！在过
 去17年，Hilda在亚洲的品牌传播和传播战略策划领域累计
 了丰富的经验。她不仅是一位不折不扣的广告人才，她
 还把看广告当作一种享受，就像大多数人爱看电影一样
 。让我们一起观看一些经典的广告片段，并试着回答下
 面这些问题！什么是广告粘性？广告粘性从何而来，为
 什么会有如此大的影响力？营销中的“热键”是什么意
 思？现在和过去的广告粘性有什么不同？
DTSTAMP:20260709T073310Z
LOCATION:China\,\, Shanghai
SUMMARY:Great Advertising: The Classics
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