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TZID:Asia/Shanghai
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BEGIN:VEVENT
UID:20260709T090148Z - 13255@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20200816T070000
DTEND;TZID=Asia/Shanghai:20200816T090000
CREATED:20260709T090148Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/storytelling-in-m
 arketing-23969/register">Storytelling In Marketing</a>\nThis club will foc
 us on storytelling in the environments of branding\, marketing and entrepr
 eneurship. Airbnb and Apple are two examples of successful storytelling ma
 rketing. How did they do it?As the Chinese saying goes: “I bring the win
 e\, you bring the stories”. Since the beginning of language\, human bein
 gs have told stories. The best story tellers become our leaders\, managers
 \, filmmakers\, writers and all-around great communicators! Because there 
 really is no skill more important to a society than communication.Are you 
 a good storyteller? Can you become better? What are powerful techniques in
  storytelling? How can you implement this in your business\, for example\,
  in your marketing or sales approach? How can use it at work and everyday 
 life? 这次的活动会聊一聊在品牌推广、市场营销和创业
 中如何讲好一个故事。爱彼迎和苹果是故事营销的两大
 成功案例。他们是如何做到的？中国有句俗语：“我有
 酒，你有故事吗？”。自语言萌芽，人类就开始讲故事
 。故事讲的最好的人会成为领导者、管理者、电影制作
 人、作家和全能的优秀沟通者。因为，在社会上，没有
 什么技能比沟通更重要了。你擅长讲故事吗？我们可以
 把故事讲得更好吗？讲故事的技巧是什么？如何在商务
 中使用这一技能，例如在市场营销或销售方法中？如何
 在工作和日常生活中使用它？
DTSTAMP:20260709T090148Z
LOCATION:China\,\, Shanghai
SUMMARY:Storytelling In Marketing
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