BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PYVOBJECT//NONSGML Version 1//EN
BEGIN:VTIMEZONE
TZID:Asia/Shanghai
BEGIN:STANDARD
DTSTART:20000101T000000
RRULE:FREQ=YEARLY;BYMONTH=1
TZNAME:CST
TZOFFSETFROM:+0800
TZOFFSETTO:+0800
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
UID:20260709T073304Z - 76266@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20200903T040000
DTEND;TZID=Asia/Shanghai:20200903T060000
CREATED:20260709T073304Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/branding-emotiona
 l-connection-24005/register">Branding & Emotional Connection</a>\nDo consu
 mers think more rationally or emotionally? Most brands focus on functional
 ity but make no emotional connection with their market and this often ends
  in failure. Believing your brand isn't ready to make that emotional conne
 ction is a common mistake\, let's not make it!The truth is there is no lin
 ear progression from functional to emotional. So how can we evoke an emoti
 onal response to engage consumers right away? Visual identity\, shape\, pa
 ckaging tactics\, ambient or experience - it’s all to strike a chord wit
 h senses and feelings. People buy what makes them feel good. Aesthetic app
 eal makes the functional emotional. Let's discuss how to do this better!
 消费者一般是理性思考还是感性思考？大多数品牌专注
 于功能性，而不是与消费者建立情感联系，这往往导致
 品牌以失败告终。认为你的品牌要建立情感联系还为时
 太早，是个需要避开的常见错误。事实上，功能到情感
 并不是一个直线式的发展。那么， 如何才能唤起消费者
 的情绪，使他们得到共鸣呢？视觉识别，形状，包装策
 略，环境和体验，这些都是触动消费者感官和感觉的重
 要元素。人们都喜欢买使自己感觉良好的东西。审美吸
 引力使功能情感化，让我们来讨论一个品牌怎么做得更
 好！
DTSTAMP:20260709T073304Z
LOCATION:China\,\, Shanghai
SUMMARY:Branding & Emotional Connection
END:VEVENT
END:VCALENDAR