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BEGIN:VEVENT
UID:20260709T094247Z - 97151@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20210521T110000
DTEND;TZID=Asia/Shanghai:20210521T130000
CREATED:20260709T094247Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/watch-talk-advert
 isements-24355/register">Watch & Talk: Advertisements</a>\nAt every Watch 
 & Talk\, we serve different flavoured popcorn professionally paired with a
  different wine to soothe your palate. All wine is chosen and provided by 
 the experts at Bottles XO. Advertisements- Is it just all about selling? O
 r is there something you can learn from it? Does it motivate you somehow? 
 A slogan? Attractive visuals? Arresting headlines? Copy that touches your 
 heart?More often than not\, there's a lot of thinking that goes in the cre
 ation of an ad. Before it comes to execution\, there is strategy planning 
 and that means strategising the message to bring relevance to consumers wh
 ile creating differentiation for the brand.We will watch a variety of adve
 rtisements- from classic to recent creations and share our points of views
 . What do you like/not like about them? If you were the Creative Director\
 , how would you do it differently? What do you think the marketing objecti
 ve is? And what do you think the communication message is? What is the cul
 tural reality portrayed in it? Culture could mean social culture\, corpora
 te culture\, consumer behaviour\, country or racial culture etc...Let's wa
 tch some ads (great\, funny\, successful and failures) and let's talk abou
 t what's behind the ads...美酒爆米花之夜：广告_x000D_ 在每一
 次美酒与爆米花之夜中，我们都会提供不同口味的爆米
 花，并搭配不同的葡萄酒，来舒缓你的味蕾。 所有葡萄
 酒均由Bottles XO的专家选择和提供。广告真的就是为了卖
 东西吗？这些广告有什么可取之处吗？它能激励到你吗?
 你有没有印象深刻的Slogan呢?你过往看过的广告中有没有
 印在你心上的画面，打动你的标题?通常情况下，在广告
 创作过程中会有很多思考。在执行之前，需要进行战略
 规划，这意味着要对信息进行战略规划，在为品牌创造
 差异化的同时，为消费者带来相关性。在本场club，我们
 将观看各种各样的广告——从经典的到最新的，咱们一
 起分享我们的观点。你喜欢/不喜欢他们什么?如果你是创
 意总监，你会怎么做?你认为营销的目标是什么?你认为传
 达的信息是什么?它所描绘的文化现实是什么?这里的文化
 可以指社会文化或者企业文化、消费者行为、国家或种
 族文化等....让我们一起来开动头脑吧！
DTSTAMP:20260709T094247Z
LOCATION:China\,\, Shanghai
SUMMARY:Watch & Talk: Advertisements
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