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TZID:Asia/Shanghai
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BEGIN:VEVENT
UID:20260709T095014Z - 80632@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20211001T110000
DTEND;TZID=Asia/Shanghai:20211001T130000
CREATED:20260709T095013Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/archetypes-in-mar
 keting-24565/register">Archetypes In Marketing 品牌的人格原型</a>\n
 What are the different personality archetypes? Which one(s) are you? How d
 oes this relate to marketing and branding? Smart and enduring brands repre
 sent one of those archetypes. It gives them a personality. It makes them h
 uman and relatable and it sells! _x000D_ _x000D_ But how do these brands u
 se the psychology of archetypes to make us feel something? Let's talk abou
 t it!_x000D_ _x000D_ Every day\, we get bombarded with tons of ads or bran
 d messages vying to capture our attention. Most of them get forgotten quic
 kly. But a select few of these messages get through to us and stay with us
  because we feel a sense of personal identity with them. This is the story
 telling behind the brand’s messaging that resonates with our individual 
 lives. _x000D_ _x000D_ Let's look at the psychology behind it and explore 
 what are arguably the strongest strategies and techniques used by marketer
 s: archetypes. When brands become people that we meet every day and when b
 rands become us! It's all about personas\, human experience\, narratives a
 nd symbolism. Whether you're a marketer or just a human being who wants to
  better understand the connection\, this will be a fascinating conversatio
 n!_x000D_ _x000D_ 人格原型是什么？你是哪一种原型？这与
 营销和品牌推广有何关系？一些有营销头脑的品牌借助
 人格原型定位自己。人格原型能够赋予品牌个性，使其
 更加人性化，并且更卖座！_x000D_ _x000D_ 这些品牌是如何
 利用原型心理学和我们拉近距离的呢？让我们来谈谈它
 ！_x000D_ _x000D_ 每天，我们都会被大量的广告或品牌信息
 轰炸，这些信息争相吸引我们的注意力。他们中的大多
 数很快就会被遗忘，但是有一小部分能够传达给我们并
 被深深记住，因为我们对他们有一种个人认同感。这是
 品牌信息背后的故事，它与我们的个人生活产生共鸣。_x
 000D_ _x000D_ 让我们来看看它背后的心理学，并探索营销人
 员使用的非常强大的策略技术：原型。当品牌成为身边
 的人，当品牌成为我们自己，这一切都与人物角色、人
 类经验、叙事和象征有关。无论你是营销人员，还是只
 是想要更好地了解品牌与人格的联系，这都将是一场引
 人入胜的对话！
DTSTAMP:20260709T095014Z
LOCATION:China\,\, Shanghai
SUMMARY:Archetypes In Marketing 品牌的人格原型
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