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UID:20260709T075633Z - 23888@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20230305T113000
DTEND;TZID=Asia/Shanghai:20230305T133000
CREATED:20260709T075633Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/12-archetypes-in-
 branding-12-40154/register">12 Archetypes In Branding 品牌营销战略
 中让你忍不住消费的12种人格原型</a>\nWhat are the different p
 ersonality archetypes? Which one(s) are you? How does this relate to marke
 ting and branding? Smart and enduring brands represent one of those archet
 ypes. It gives them a personality. It makes them human and relatable and i
 t sells! _x000D_ _x000D_ But how do these brands use the psychology of arc
 hetypes to make us feel something? Let's talk about it!_x000D_ _x000D_ Eve
 ry day\, we get bombarded with tons of ads or brand messages vying to capt
 ure our attention. Most of them get forgotten quickly. But a select few of
  these messages get through to us and stay with us because we feel a sense
  of personal identity with them. This is the storytelling behind the brand
 ’s messaging that resonates with our individual lives. _x000D_ _x000D_ L
 et's look at the psychology behind it and explore what are arguably the st
 rongest strategies and techniques used by marketers: archetypes. When bran
 ds become people that we meet every day and when brands become us! It's al
 l about personas\, human experience\, narratives and symbolism. Whether yo
 u're a marketer or just a human being who wants to better understand the c
 onnection\, this will be a fascinating conversation!_x000D_ _x000D_ 人格
 原型是什么？你是哪一种原型？这与营销和品牌推广有
 何关系？一些有营销头脑的品牌借助人格原型定位自己
 。人格原型能够赋予品牌个性，使其更加人性化，并且
 更卖座！_x000D_ _x000D_ 这些品牌是如何利用原型心理学和
 我们拉近距离的呢？让我们来谈谈它！_x000D_ _x000D_ 每天
 ，我们都会被大量的广告或品牌信息轰炸，这些信息争
 相吸引我们的注意力。他们中的大多数很快就会被遗忘
 ，但是有一小部分能够传达给我们并被深深记住，因为
 我们对他们有一种个人认同感。这是品牌信息背后的故
 事，它与我们的个人生活产生共鸣。_x000D_ _x000D_ 让我们
 来看看它背后的心理学，并探索营销人员使用的非常强
 大的策略技术：原型。当品牌成为身边的人，当品牌成
 为我们自己，这一切都与人物角色、人类经验、叙事和
 象征有关。无论你是营销人员，还是只是想要更好地了
 解品牌与人格的联系，这都将是一场引人入胜的对话！
DTSTAMP:20260709T075633Z
LOCATION:China\,\, Shanghai
SUMMARY:12 Archetypes In Branding 品牌营销战略中让你忍不住消费的12种人格原型
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