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UID:20260709T064503Z - 67580@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20230401T020000
DTEND;TZID=Asia/Shanghai:20230401T040000
CREATED:20260709T064503Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/adidas-kanye-yeez
 y-come-yeezy-go-40304/register">Adidas & Kanye: Yeezy Come\, Yeezy Go?  
 阿迪达斯和侃爷的爱恨情仇</a>\nHave you heard about the very dr
 amatic decoupling of Kanye West and Adidas? What happened? How big of a pr
 oblem did Kanye West create for the company? Could it have been good for A
 didas? How about for Kanye? Are celebrity tie-ups with big brands still a 
 good idea? Will there be more or less such partnerships in the future? wha
 t will Adidas do will all the unwanted sneakers?!_x000D_ _x000D_ The Kanye
  West and Adidas fiasco definitely had extremely high entertainment value 
 but it was big money-loser and disgusted a lot of people. Celebrity endors
 ements were\, at one point\, matches made in heaven but is that still the 
 case in this world of social media and more transparent relationships betw
 een celebrities and the public? Can you think of any other celebrity and b
 ig brand partnerships that went south?_x000D_ _x000D_ Let's take a apart t
 he Kanye Adidas debaucle\, talk about the new age of celeb/brand partnersh
 ips and have a fun and fascinating discussion!_x000D_ _x000D_ 你听说过
 侃爷 Kanye West 和阿迪达斯戏剧性的合作终止吗？发生了
 什么？ Kanye West 给公司带来了多大的问题？这对阿迪达
 斯有好处吗？对侃爷呢？名人与大品牌的合作仍然是个
 好主意吗？未来是会有更多还是更少这样的伙伴关系？
 阿迪达斯将如何处理这些“不需要”的运动鞋呢？！_x000
 D_ _x000D_ 侃爷 和阿迪达斯的惨败固然具有极高的娱乐价
 值，但却在经济上大亏本，也引起了很多人的反感。名
 人代言曾一度是天作之合，但在这个社交媒体的年代，
 名人与公众之间的关系更加透明愈加透明，上述情况仍
 然如此吗？你能想到其他名人和大品牌合作但却适得其
 反的案例吗？_x000D_ _x000D_ 让我们聊聊侃爷和阿迪达斯的
 合作与分崩离析，谈谈名人/品牌合作的新时代，进行有
 趣而引人入胜的讨论！
DTSTAMP:20260709T064503Z
LOCATION:China\,\, Shanghai
SUMMARY:Adidas & Kanye: Yeezy Come\, Yeezy Go?  阿迪达斯和侃爷的爱恨情仇
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