BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Asia/Shanghai BEGIN:STANDARD DTSTART:20000101T000000 RRULE:FREQ=YEARLY;BYMONTH=1 TZNAME:CST TZOFFSETFROM:+0800 TZOFFSETTO:+0800 END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:20260709T101223Z - 15104@iZuf69e0i0z4ibdboqb33jZ DTSTART;TZID=Asia/Shanghai:20231011T110000 DTEND;TZID=Asia/Shanghai:20231011T130000 CREATED:20260709T101223Z DESCRIPTION:Building Tribes: A new way to market 创建品牌族群:一种新的营销方式\nWhat does it mean to buil d a tribe? What does it mean in terms of marketing? Nowadays\, younger cus tomers don't buy brands for the same reasons their parents did. How are th ey different? How have the succesful brands picked up on these difference and created tribes? How can you create a tribe?_x000D_ _x000D_ In this clu b\, we'll look at companies who have succesfully created tribes of loyal f ollowers. We'll discuss how you can do the same thing. We'll look at marke t psychology\, case studies\, and real situations\, and we'll apply it to you and your own life. This is going to be interesting!_x000D_ _x000D_ Mar keting today is not what it was even ten years ago. There seems to be a wh ole new set of rules and a whole new set of customers. Brand loyalty is of ten earned by creating a sense of inclusion in something people want to be a part of. Can you think of a product you bought for that reason? Can you think of a company that has created its own tribe? If you had a brand\, h ow would you go about creating a tribe for it? Let's have a fascinating di scussion_x000D_ _x000D_ 建立一个品牌族群意味着什么?从市场 营销的角度来看，这意味着什么?如今，年轻的消费者不 像他们的父母那样出于同样的原因购买品牌产品了。他 们有什么不同?成功的品牌是如何抓住这些差异并创造品 牌族群的?你如何创建一个品牌族群?_x000D_ _x000D_ 本次活 动中，我们将看看那些成功地创造了忠实追随者品牌族 群的公司。我们将讨论如何做同样的事情。我们将学习 市场心理学、案例研究和真实情况，并将其应用到你和 你自己的生活中。这会很有趣的!_x000D_ _x000D_ 今天的市场 营销甚至和十年前都不一样。这似乎是一套全新的规则 和一套全新的客户。品牌忠诚度通常是通过创造一种人 们想要成为其中一部分的归属感来获得的。你能想到哪 种产品是你出于这个原因购买的吗?你能想到有哪家公司 创建了自己的品牌族群吗?如果你有一个品牌，你会如何 为它创建一个族群?让我们进行一次有趣的讨论吧！ DTSTAMP:20260709T101223Z LOCATION:China\,\, Shanghai SUMMARY:Building Tribes: A new way to market 创建品牌族群:一种新的营销方式 END:VEVENT END:VCALENDAR