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UID:20260709T063438Z - 33549@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20240321T110000
DTEND;TZID=Asia/Shanghai:20240321T130000
CREATED:20260709T063438Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/marketing-togethe
 r-how-why-to-be-remarkable-42060/register">Marketing Together: How & Why T
 o Be Remarkable  共同营销:如何及为什么在市场营销中脱颖
 而出</a>\nThis club will be an intelligent and enlightening discussion a
 bout what it takes to be remarkable today in marketing. Not yesterday. You
 r host\, Ben\, is a highly successful adman and marketing guru who's been 
 in the business for 20+ years and has seen it all! We'll also watch and di
 scuss some videos with tips from Seth Godin and discuss his take on market
 ing._x000D_ _x000D_ Why is it important to be remarkable in one's marketin
 g? And how is that achieved? The difference between the mainstream answers
  and experienced marketers in the know might surprise you!_x000D_ _x000D_ 
 Nowadays\, we face roughly 50\,000 advertising messages just on the way to
  work. Our attention span has shrunk to under one second. Most products an
 d their messaging have become generic. Why? Where did they go wrong? How c
 an you make them remarkable?_x000D_ _x000D_ Here's a tip: you need to get 
 people talking about you and at this point\, it doesn't usually matter if 
 it's good or bad talk. People who talk\, care\, so how do we make them car
 e?_x000D_ _x000D_ So what makes you and your message remarkable? How can y
 ou identify that and leverage it?_x000D_ _x000D_ Today's audience is diffe
 rent from yesterday's. How? Are they more superficial? More self-centred? 
 Deeper? More value-based? And if so\, what values? More importantly\, whic
 h of them is your target? And where should you centre your marketing?_x000
 D_ _x000D_ What is a real idea and what is just marketing poetry? Let's ha
 ve a deep and mind-opening discussion!_x000D_ _x000D_ 这个俱乐部将
 是一场关于如何在今天的市场营销中脱颖而出的智慧和
 启发性的讨论。本次俱乐部的主持人，Ben，是一个非常
 成功的广告人和营销大师，他已经在这个行业工作了20多
 年，他洞察到了一切!我们还将观看和讨论Seth Godin的一些
 技巧视频，并讨论他对市场营销的看法。_x000D_ _x000D_ 为
 什么在营销中做到卓越很重要?这是如何实现的呢?主流答
 案和经验丰富的营销人员之间的差异可能会让你大吃一
 惊!_x000D_ _x000D_ 如今，我们在上班路上要面对大约5万条
 广告信息。我们的注意力持续时间缩短到一秒以下。大
 多数产品及其信息传递已经变得通用。为什么?他们哪里
 出了问题?你怎样才能让他们与众不同呢?_x000D_ _x000D_ [...]
DTSTAMP:20260709T063438Z
LOCATION:China\,\, Shanghai
SUMMARY:Marketing Together: How & Why To Be Remarkable  共同营销:如何
 及为什么在市场营销中脱颖而出
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