BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Asia/Shanghai BEGIN:STANDARD DTSTART:20000101T000000 RRULE:FREQ=YEARLY;BYMONTH=1 TZNAME:CST TZOFFSETFROM:+0800 TZOFFSETTO:+0800 END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:20260709T062210Z - 49353@iZuf69e0i0z4ibdboqb33jZ DTSTART;TZID=Asia/Shanghai:20240328T110000 DTEND;TZID=Asia/Shanghai:20240328T130000 CREATED:20260709T062210Z DESCRIPTION:Watch & Talk: Branded Content 边看边聊之 品牌内容（电影级别般的优秀案例）\nAre you familiar wit h the term branded content? Imagine if Nike made a short film about a youn g athlete fighting against huge odds but didn't mention any of their produ cts or if Popcorn Club made one about a young Chinese person travelling th e world and experiencing different cultures but didn't mention their servi ces. Brands these days have personalities and values. Branded content prom otes those values. Can this be applied in the Chinese market? Is it alread y? Who does it well and who doesn't?_x000D_ _x000D_ Kizito is both a filmm aker and an adman and he's chosen a few examples of branded content for us to watch together and talk about. Nowadays the lines between advertising are filmmaking are blurred as are those between branding and storytelling. It's a wonderful new age of social responsibility by companies that blend s with financial success. People today know brands more closely and are mo re scrupulous about who they buy from. Exciting times!_x000D_ _x000D_ So l et's sit back with good friends in comfy chairs as we sip on stiff cocktai ls\, eat tasty popcorn and watch movie-level branded content that's made t o get a reaction out of you\, to make you feel something. Let's feel it to gether and let's have a fascinating discussion!_x000D_ _x000D_ 你熟悉 品牌内容这个词吗?想象一下，如果耐克拍了一部关于一 个年轻运动员与巨大困难作斗争的短片，但没有提到他 们的任何产品，或者爆米花俱乐部拍了一部关于一个年 轻人环游世界和体验不同文化的短片，但可能这当中没 有提到他们的服务。如今的品牌有个性和价值观。品牌 内容促进了这些价值观。这可以应用于中国市场吗?已经 开始了吗?谁做得好，谁做得不好?_x000D_ _x000D_ Kizito既是 一名电影制作人，也是一名广告人，他选择了一些品牌 内容的例子让我们一起观看和讨论。如今，广告和电影 制作之间的界限变得模糊，品牌和讲故事之间的界限也 变得模糊。这是企业社会责任与经济成功相结合的美好 新时代。如今，人们对品牌的了解更加深入，对从谁那 里买东西也更加谨慎。激动人心的时刻!_x000D_ _x000D_ 所以 ，让我们和好朋友坐在舒适的椅子上，啜饮鸡尾酒，吃 着美味的爆米花，观看电影级别的品牌内容，这些都是 为了让你做出反应，让你有所感受。让我们一起感受， 一起来一场精彩的讨论! DTSTAMP:20260709T062210Z LOCATION:China\,\, Shanghai SUMMARY:Watch & Talk: Branded Content 边看边聊之品牌内容（电影级别般的优秀案例） END:VEVENT END:VCALENDAR