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UID:20260709T075519Z - 24824@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20250206T110000
DTEND;TZID=Asia/Shanghai:20250206T130000
CREATED:20260709T075519Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/the-psychology-of
 -impulse-buying-43643/register">The Psychology Of Impulse Buying  冲动
 消费的心理学</a>\nWhy do you buy the things you buy? How many of you
 r purchases would you attribute to "impulse buying"? Impulse buying is whe
 n you buy something you didn't plan to buy in advance on a sudden whim\, o
 r impulse. But how random is it really? What's the psychology behind impul
 se buying? How do companies and advertisers use that psychology to make yo
 u buy things impulsively? _x000D_ _x000D_ Nowadays\, advertisers study psy
 chology. Your humble host for today's fascinating discussion club happens 
 to be a chief psychological counsellor\, the former CFO of L'Oreal\, and a
  business consultant so he's seen both sides of the coin. Let's dive deep 
 into the psychology of impulse buying\, why we do it\, how it affects us\,
  and how companies use it. Let's have an enlightening conversation!_x000D_
  _x000D_ 你为什么会购物?你的消费中有多少是“冲动消费
 ”?冲动购买指的是你在突发奇想或冲动的情况下购买了
 你事先没有计划购买的东西。但它到底有多随机呢?冲动
 消费背后的心理学是什么?商家和广告商是如何利用这种
 心理让你冲动购物的呢?_x000D_ _x000D_ 如今，广告商研究心
 理学。本次俱乐部的谦逊的主持人——David，恰好是一位
 心理咨询师，他是欧莱雅的前首席财务官，也是一位商
 业顾问，所以他看到了消费背后硬币的两面。让我们深
 入了解一下冲动消费的心理，我们为什么会这样做，它
 是如何影响我们的，以及商家是如何利用它的。让我们
 来一次启发性的谈话吧!
DTSTAMP:20260709T075519Z
LOCATION:China\,\, Shanghai
SUMMARY:The Psychology Of Impulse Buying  冲动消费的心理学
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