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TZID:Asia/Shanghai
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BEGIN:VEVENT
UID:20260709T080813Z - 36985@iZuf69e0i0z4ibdboqb33jZ
DTSTART;TZID=Asia/Shanghai:20251014T150000
DTEND;TZID=Asia/Shanghai:20251014T170000
CREATED:20260709T080813Z
DESCRIPTION:<a href="http://popcornclubshanghai.com/event/brand-identity-su
 stain-grow-deal-with-crisis-44722/register">Brand Identity: Sustain\, Grow
 \, Deal With Crisis </a>\nWhat makes a brand truly trusted and loved? And 
 what causes that trust to collapse overnight? Why do some companies bounce
  back from crisis while others disappear for good? In a world where 86% of
  consumers say authenticity is key when deciding which brands they support
 \, managing brand reputation has never been more complex or more crucial. 
 A strong brand identity may be the foundation\, but it’s in the daily ac
 tions and strategic decisions where a brand truly proves its value. In tod
 ay’s fast-paced and transparent world\, a brand is not just what you say
  it is — it’s what you do\, how you respond\, and the experience you d
 eliver at every single touchpoint. It’s a living\, breathing entity that
  is constantly being judged and re-evaluated by the public. In this deep d
 ive into brand management\, we’ll move from theory to practice. Together
 \, we’ll discuss and share opinions on the critical challenges of buildi
 ng\, sustaining\, and growing a brand — even in the face of crisis. From
  understanding how to navigate negative publicity to exploring the psychol
 ogy of consumer loyalty\, this discussion will unpack what it really takes
  to thrive in an ever-changing and hyper-connected world. 一个品牌要
 怎么才能让人真心信任和喜欢？又是什么原因会让这种
 信任一夜之间崩塌？为什么有些公司能在危机后强势回
 归，而有些却直接消失？在这个86%的消费者都说“真实
 性”是他们选择品牌关键因素的时代，品牌声誉的管理
 比以往都更复杂，也更重要。品牌身份固然是基础，但
 真正让品牌立住脚的，是日常的行动和战略选择。在这
 个节奏飞快又极度透明的世界里，品牌不只是你说它是
 什么，而是你做了什么、你怎么回应、以及在每个接触
 点带给用户的体验。它就像个活生生的存在，不断被公
 众审视、被重新定义。 这次的深度讨论，我们会从理论
 聊到实践，一起探讨品牌在建立、维持、成长过程中面
 临的关键挑战——哪怕是身处危机之中。从如何处理负
 面舆论，到消费者忠诚心理的研究，我们会逐步拆解：
 在这个瞬息万变、超级互联的世界里，品牌到底要怎么
 活下来并且活得漂亮。
DTSTAMP:20260709T080813Z
LOCATION:China\,\, Shanghai
SUMMARY:Brand Identity: Sustain\, Grow\, Deal With Crisis 
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